January 19, 2011 Leave a comment
Google Analytics is usually the first tool most ecommerce websites use to track performance of various marketing strategies, whether it’s paid search (PPC), Affiliate marketing, landing pages or simply Organic Search. Many eCommerce websites also transfer visitors to external websites to complete the order and that creates a real challenge to track conversion rates.
Google Analytics provides the script to track cross domain conversions but that might become a pain to implement on all pages if that is not implemented nicely. That script needs to be called every time a <form> is posted to the external website or 3rd party shopping cart using onsubmit event or a link is clicked that points to that external website using onclick event.
The code below is the usual Google Analytic asynchronous script that is placed right before </head> tag with some additional parameters.
How to verify that Link Tracking is working
The sole purpose of link tracking is to pass google.com (GA) cookie information to the external website (shopping cart, storefront, payment processor etc.). If the code is implemented properly, you should be able to see the cookie information passed using additional URL parameters to external website.